New Arrivals

Set the stage for music and discovery! 4 modes: Laying, Sitting, Tummy Time & Take-Along 70+ sounds & activities and 25+ minutes of mus...

Safari-themed bouncer encourages baby to explore! Toy bar removes with one hand for easier access to baby Deep cradling seat for baby’s comfort Vi...

Standard Size - approximately 28 inches wide, 52 inches long, 4 inches thick Waterproof lining Foam interior Print pattern may vary For standard s...

From birth to 4 years old. Get years of use with this multi-function seat! The Bright Starts Infant to Toddler Rocker transforms from rocker to st...

A jungle of joy for you and baby Gentle motions snuggle & soothe your wild one Swing into playtime with 2 toys Toy bar removes with one hand f...

Steam clean, dry, store, and more. Steam sterilizes and dries up to six baby bottles at once, plus breast pump parts, soothers, and teethers with ...

3 modes to keep baby comfortable and secure at bathtime from newborn to toddler Newborn fabric sling cradles baby, features a cushioned headrest...

Great for tummy time Includes a prop pillow to keep babies comfortable during tummy time, plus toys, music, and lights to keep them amused. Th...

A wild adventure for a wild child! Gentle motions snuggle your little flamingo Keep baby entertained with 2 interactive toys Perfect for baby girl...

Soft, high quality plush fabric bodies with pattern accents and crinkle bellies Teether feet with textures soothe baby’s gums. Recommended age is ...

From birth to 4 years old. Get years of use with this multi-function seat! The Bright Starts Rosy Rainbow Infant to Toddler Rocker transforms from...

The #1 Ingenuity My Size Potty Pro is a realistic, 2-in-1 training toilet and detachable potty ring that features a classic design and real potty ...

The best-selling Ingenuity Keep Cozy Baby Bouncer, Seat & Infant to Toddler Rocker grows with baby to be enjoyed for years. A new parent “must-...

The best-selling Ingenuity Keep Cozy Baby Bouncer, Seat & Infant to Toddler Rocker grows with baby to be enjoyed for years. A new parent “must-...

The Baby Einstein Ocean Explorers Sensory Splash Water Mat is a refillable water mat perfect for tummy time exploration. This soft, refillable mat ...

Every day is a fairytale with this unicorn bouncer Toy bar removes with one hand for easier access to baby Deep seat for baby’s comfort Bouncer fo...

Soft, high quality plush fabric bodies with pattern accents and crinkle bellies Teether feet with textures soothe baby’s gums. Recommended age is ...

Everything required for crib mode is included Multi-position mattress support system Tested for lead and other toxic elements to meet safety stand...

Spin up sweet moments with the Bright Starts Playful Pinwheels Bouncer; includes 3 spinning toys for baby's entertainment; simply move or remove t...

The Baby Einstein Cal-a-Pillow Tummy Time Activity Pillow features 9 multisensory elements to support baby’s fine & gross motor skill develop...

  Practical, comfortable and designed to grow with your child, the Premium Baby Mila 6-in-1 Convertible High Chair transforms into six useful confi...

Bring the JOY of a ball pit right to your living room with the 5-in-1 Your Way Ball Play Activity Gym & Ball Pit from Bright Starts! Play to...

The Rainforest Vibes Portable Swing from Bright Starts is the wildest place to sway and play. With its 2-position recline, this swing is sure to fe...

All parents love to see baby eating but hate to clean up the mess. The Ingenuity Deluxe Learn-to-Dine Feeding Seat is a 2-in-1 chair that offers lo...