New Arrivals

Babies will have fun with this Activity Pal and it's multi-sensory features. This adorable premium plush toy will make use of all their senses with...

This soft activity spiral features 4 unique toys that rattle, crinkle and swing. Wraps around car seat handles and most strollers. Encourages reach...

9 engaging sensory activities bring 360 degrees of fun to ball time! Little hands will love shaking, grasping and tossing this easy-to-hold ball. S...

Wee wild ones will love these squeezable, stackable, & (super!) soft building blocks. These easy-to-grip, must-explore, multi-textured, sensory...

The Infantino Foldable Soft Foam Mat is a must-have for any parent looking to give their baby an enjoyable and safe play space. This soft yet gripp...

With five uniquely-shaped rings and a rocking base, this colorful stacker is perfect for boosting hand-eye coordination and motor skills! Age grad...

CHILD DEVELOPMENT: One of the Discovery Seats most unique features is its removable toy tray. Unlike other booster seats, ours comes fully equippe...

The Swift Classic Carrier has a smart and simple design that’s perfect for quick trips and on-the-go families. This plush, pouch-styled carrier wit...

Key Features: Slip on with ease Whimsical characters keep baby entertained Fun footsy friends encourage little ones to shake, reach and grab. Gre...

Infants 8-32 pounds 4 ways to carry baby-facing in narrow seat for newborns, facing in wide seat for older babies, facing out narrow seat for babi...

Key Features: 6 Months plus BPA Free Soft and squeezable Fun colors, numbers, animals and shapes 6 Months+ BPA Free

This fun phone book is filled with surprises! A large mirror and interactive buttons on the front are prefect for imaginative phone play. Make a...

This baby carrier provides 2 ways to carry: front facing and back facing The Clever Wonder Cover 2-in-1 bib protects you clothing and the baby car...

Infants 8-32 pounds 4 ways to carry baby-facing in narrow seat for newborns, facing in wide seat for older babies, facing out narrow seat for babi...