PlayGro Flat Comfort Bear

A bear that's flat and filled with love. Flat Comfort Bear was created with the most important purpose in mind; to soothe baby, provide comfort and instill a sense of security and wellbeing. The flat shape allows baby to engage with the bear during sleep times, making it easier to cuddle, touch or hold. Featuring gentle glow in the dark velour ears and belly to provide visual reassurance with a plush snuggly body for tactile comfort.  With a kind and friendly face, Flat Comfort Bear is certain to become a favourite for a new generation of little ones with a touch of nostalgia for parents. The perfect way to welcome baby to the world.